How to Test Your Business Idea for Less Than $100

As much startup advice as I could stuff in 300 words

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This article is ALL value, no fluff. Terms are linked to other sources for more explanation

When starting a business

Test it first:

  • Where are your prospective customers?
  • Go there & put $100 toward ads. Split it into $25 buckets for 2 cycles of a/b testing.
  • Use Hatchful and Canva for design assets. Don’t pay a designer initially, look at sites that make you feel how you want your customers to feel when seeing your site & content and mimic.
  • If you have to, use Fiverr or Upwork. Set a budget and time expectations.
  • Setup your social accounts with your newly branded material
  • Connect with fam & friends and go from there

Landing Pages:

  • Make it easy for people to give you money. Remove as many steps as possible. Have people go through your website with the intent of buying something. Without speaking, observe them. If they have issues, IT’S YOUR FAULT, not theirs. Make it easier.
  • Capture impulse. Always have a call-to-action visible, but not too many at once. It should be the most obvious thing visible at any point.
  • Collect all the data you legally can. It will help you make informed decisions.
The complete guide to building successful landing pages

Infographic via

Infographic via

When hiring:

  • Start everyone on short-term contracts or internshipsReward strong performers, not strong interviewers.


  • Learn about behavioral economics. You won’t regret it.
  • Make it valuable. Provide as much value as you can afford to provide. It will come back to you in the form of loyal followers.

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  • How to Test Your Business Ideas for Less Than $100 | Mike Nemke
    How to Test Your Business Ideas for Less Than $100 | Mike Nemke

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