How to Ignite Organic Growth: Customer Segmentation
What is Customer Segmentation? Customer segmentation is the grouping of customers based on their commonalities. Customer segmentation allows businesses to divide their target markets into specific groups. This is important for optimizing marketing spend and effective reach. Dividing a market into segments enables a more customized...
4 Quick Tips to Build Your Best Segmentation Strategy
When all is said and done, creating a business plan is not a straight shot down the rabbit hole. You’re likely going to bump into a lamp or two before you reach where you’re trying to go. Market segmentation or customer segmentation is a tool that can act as your flashlight in the dark. Keep the […]
7 Undeniable Advantages of Customer Segmentation
So what’s the one way to get your customers to pay attention to you? You have to give them what they want. And no it’s not money or free stuff of the travel sized variety, although that wouldn’t hurt either. Authenticity has become paramount in the marketing and branding industry. Especially because this industry has […]
Customer Segmentation: The Most Powerful Tool You Aren’t Using
First of all, what is customer segmentation? Customer segmentation is the grouping of customers or users into segments so you can do a better job of attracting them, and then addressing their needs. Customer segmentation allows businesses to divide their target markets into more specific groups. This is important for optimizing...