Customer Segmentation: A Technical Guide
Consumers are inundated with information; more information than ever before. Our brains have learned to ignore or otherwise…
Neuromarketing: What Is It & Why Does It Matter?
Humans make about thirty-five thousand decisions every single day. Many of these decisions revolve around automatic processes, non-conscious…
Behavioral Segmentation With R Using Google Analytics Data 📈
Customer segmentation is incredibly important, and now, incredibly practical. In this article, I’m going to show you how…
What Does It Take To Be An Effective Content Marketer?
In my early days as a content marketer, things were a bit puzzling for me. Whether I’m at…
How To Manage And Organize Your Content Calendar
Any content creator will admit that creating valuable content at a regular interval is real-life challenging. Sometimes, it…
3 Types of CRM Software: Which Is Right for Your Business?
There’s no doubt about it – no matter what size your company is, managing your customers is necessary…
The Best CRM Software for Small Businesses
Whether you are just starting up, or you have run your small business for decades, effectively managing your…
3 Steps to Take Your Product or Service to Market
Product or service, creating real value for customers is hard. Distributing that value to enough customers to drive engagement…
How to Setup Hotjar for WordPress in 5 minutes
If you haven’t signed up for Hotjar yet, use my referral link so I can get a free…