How to Ignite Organic Growth: Customer Segmentation

Image of colored pencils symbolizing customer segmentation

What is Customer Segmentation?

Customer segmentation is the grouping of customers based on their commonalities.

Customer segmentation allows businesses to divide their target markets into specific groups. This is important for optimizing marketing spend and effective reach. Dividing a market into segments enables a more customized message.

Customers pay more attention when a marketing campaign is specific. Specificity sells.

A marketing campaign that pinpoints a consumer’s problem is more likely to convert.

For example, this is an advertisement I saw on a marketing blog I frequent: