According to Gartner, CRM is now the largest of all software markets with worldwide revenue of nearly $39.5 billion. It’s also the fastest growing software market with a growth rate of 16% in 2018.
On that note, the world of CRM solutions can be confusing. With so many providers, solutions, and features available on the market – how can you possibly be expected to know what you need?
If you’re researching CRMs, you’re probably a bit overwhelmed by all the different options. With this sudden rise in popularity, plenty of CRM platforms are claiming to offer everything a business could need, regardless of size.
Knowing whether you need an Enterprise CRM or something smaller-scale is one of the first things you need to consider. This article will help you narrow down the options so that you can make a more educated and focused decision.
Introduction to Enterprise CRM
Before anything else, let’s first discuss the basics of Enterprise CRM. In a nutshell, it is designed for larger, more complex businesses with more customer-facing departments, larger databases, and more robust needs.
In an enterprise setting, it’s not unusual to have multiple departments and sales teams, all of which need instant access to customer and company data. Everyone from management to shipping is involved in the business process workflow, so it makes sense for all of them to be working with the same information.
Enterprise CRMs also allow for more automation, such as logging customer interactions or generating alerts when problems arise. Because of that, it can be substantially more expensive than a standard CRM.
Small Business CRM vs Enterprise CRM
There are many differences between enterprise CRM systems and their smaller-scale counterparts. Most of these differences directly address the complexity of running a larger organization compared to running a small one.
Contrary to enterprise CRM, a small business CRM is less focused on having lots of features, and more focused on being simple and easy to use.
Most small businesses don’t have IT departments to help with the implementation, so unlike enterprise CRMs, they’re designed to require virtually no setup work, and they should be relatively intuitive. Of course, this also means that there won’t be as many features because that would make the software too complex for most small businesses.
If you want to know more about the best CRM software for small businesses, read our previous article: The Best CRM Software for Small Businesses
Why Do You Need An Enterprise CRM Solution?
Deciding which edition to purchase largely depends on the size and vision of your business. For small businesses that aren’t projecting a large expansion in the near future, standard or small business CRM may be the best bet. It will allow salespeople to collect and organize the data they need to do their jobs well. With a lower price, standard CRM is a good way to increase sales in a smaller office.
On the flip side, your business should consider an Enterprise CRM if it has more than one sales department or multiple departments that deal directly with customers. It’s important for everyone who deals with customers to be working from the same information. An Enterprise CRM is more expensive but eventually pays for itself in improved customer service across all departments.
That being said, before you go selecting an enterprise solution, be sure it’s absolutely necessary for your business, especially as prices tend to soar with these kinds of software.
The Best Enterprise CRM Software
All of the CRMs we’ve looked at in this article are genuine contenders for enterprise brands and I’m confident you’ll find the customer relationship management platform your enterprise needs here. Let’s start, shall we?
Salesforce is currently the market leader in CRM software and there’s a lot to like about the platform. In fact, it dominated the worldwide CRM market with a 19.5% market share in 2018.
One major edge Salesforce offers clients is access to the massive Salesforce App marketplace, which makes installing third-party integrations relatively painless. Additionally, the sheer size of the CRM giant makes it an excellent option in terms of scalability; your business is highly unlikely to ever outgrow the Salesforce ecosystem.
Salesforce dominates the CRM market because it can be scaled and customized to meet the needs of a diverse range of businesses. The implementation timeline for Salesforce varies wildly due to different subscription levels and integrations that require varying levels of hands-on setup.
With Salesforce CRM, large enterprises can derive actionable insights from real-time customer data. They can also create territory models, sales forecasts, and vital reports. Its sheer variety of features and nearly limitless service options make it the winner on this list!
2. SAP CRM
Next to Salesforce, SAP CRM dominated the worldwide CRM market with an 8.3% market share in 2018. SAP CRM is an enterprise CRM software used to enhance engagement and help personalize customer experiences. It also provides accurate forecasting features and real-time pipeline management.
This software is known to provide direct revenue effects and fast ROI, which is why it is used by so many businesses worldwide. SAP CRM caters to Sales, Marketing, and Social all in one software.
Lastly, SAP CRM is designed with ecommerce brands in mind with its features tailored to meet the uniquely demanding needs of online retailers. For enterprise ecommerce brands with a dedicated tech and sales team, SAP CRM is far more suitable!
If your company is really big with an equally big budget, the ActiveCampaign Enterprise plan can also be the one for you! This plan comes with unlimited user accounts and the most sophisticated features like the ability to customize your own mail server domain.
You also get a custom phone number for sending SMS, phone support, unlimited one-on-one training, and a dedicated account manager who will assist you in various matters like strategy consultation, deliverability and more.
Besides that, ActiveCampaign combines a wicked mix of CRM, email marketing and automation features into an all-in-one business solution. It’s an incredible tool and you don’t get stung with outrageous fees simply because you’re an enterprise business.
Oracle CRM On Demand is a cloud-based suite containing integrated, business applications that enable organizations to make decisions and manage costs of operations. It can help businesses optimize their sales processes and boost sales productivity in effect.
As one of the leading players in the CRM market, Oracle CRM has a rich, intuitive and user-friendly interface, as well as different deployment models and various product lines.
From lead qualification and categorization to opportunity tracking/management, Oracle CRM can automate much of the tasks. Likewise, it can work on forecasting optimization and analytics and reporting.
All these features make many enterprises stand out in a competitive market and help build a rewarding and memorable relationship with customers.
5. Zoho CRM
Zoho is another CRM provider that aims to cater to businesses of all sizes. It is customizable and packed with more than enough features and integrations for most brands— it creates fields and modules when gathering additional information and set up workflows and functions that automate specific tasks, to help your sales team close more deals.
Zoho CRM is an ideal app for large enterprises as it can help them to track sales, automate daily business activities, and engage buyers in multiple platforms. Plus, the mobile platform enables you to access the app in the field and get updates in real-time to empower you to close deals on the go.
Another big advantage for large enterprises is they can smoothly integrate Zoho CRM with their existing business applications such as CloudWork, OneSaaS, Google Apps, ConstantConnect, QuickBooks, MailChimp, and Microsoft Outlook.
However, the big gripe with Zoho’s CRM is it requires a lot of work to set it up. This is the price you pay for using a highly-customizable CRM and this may or may not be a dealbreaker for you.
Microsoft Dynamics 365 software is great for boosting lead tracking, sales and helping out with operations done via mobile and cloud-based business applications.
It essentially combines Microsoft’s ERP and CRM into a single cloud-based platform. If you’re using Outlook/Exchange for email, the sync features are great and then you have the seamless integration with Skype, which is really handy.
In terms of CRM features, Dynamics shines when it comes to intelligent insights, audience targeting, and predictive forecasts. As far as data-driven customer management, you won’t be left wanting and you can always expand into Microsoft’s other platforms.
7. Sugar Sell
Sugar Sell, formerly known as Sugar CRM, offers customer relationship management (CRM) software for both small businesses and enterprises. It is an open-source CRM software with plenty of customization options, an open API and responsive mobile apps for Android and iOS.
The first end-to-end CRM solution in the market, this software has quite a bit of experience. Not to mention Sugar is suitable for a variety of different industries and very easy to navigate thanks to its clear-cut categories, subsections, and filters.
All things considered, Sugar Sell is one of the CRMs that have the best combination of features, functionality, and customizability in the market. It is simply giving enterprises the competitive advantage they need, at an affordable price.
Another on our list is the Bmp’online CRM. It is a great platform that includes a stack of business process management (BPM) features to help you improve your business and marketing activities.
The product is designed for medium and large businesses, system integrators and software developers looking to implement their unique processes that are not part of currently available products and industry-specific solutions. Bpm’online CRM also offers scalable features for the greater needs of large enterprises.
In addition, Bpm’online studio enterprise offers a highly-interactive, social network-resembling interface, where users perform and maintain all of their management activities without excessive training. The dashboard disseminates information that is genuinely important to the user, including lead generation, sales management, accounting operations, and exceptional customer service.
All in all, this makes for a highly complex piece of software; it’s a wonderful platform only if you need all of its functionality.
9. HubSpot CRM
HubSpot CRM is intended for both enterprise businesses as well as businesses still recognizing the value of CRM. It is a beautifully designed, intuitive marketing automation software. The software helps salespeople and other client-centric workers to effectively manage their customer relationships.
The software also includes all of the basic features provided by CRM software, allowing you to keep track of your company’s activities, including contacts and company profiles, assigning & tracking deals, and managing all of that data in a detailed dashboard (visible to all team members).
10. Freshsales CRM
Freshsales CRM works as a contact management hub helping sales teams stay on top of their leads. Interestingly enough, this software was created in response to Freshworks’s own need to better handle sales processes and avoid having to use multiple programs to do so.
At its core, Freshsales has gathered all the features of legacy CRM solutions, but also offers its own unique way to optimize sales and prioritize pipeline opportunities. The best part is the product not only reveals deep sales insights but also helps large enterprises use them productively.
Some interesting features Freshsales offers include email tracking, event tracking direct calling, sales management, lead management, analytics, and customer support. This enterprise CRM software also provides several integration options with apps like Google calendar and Segment, and of course, with its own software, Freshdesk tickets.
A good businessperson knows very well that customers are the life of every enterprise. Thus, it is only logical for every venture to have solid and reliable customer management practices in place and implemented effectively and efficiently.
So if you are running a business, you certainly need a CRM software that can handle the stress of managing customer relations at the top level.
Remember that at the end of the day, deciding which solution to purchase depends on the size of your company and your vision for the near future. If you have multiple departments that deal directly with your customers, then it’s absolutely imperative that your various teams all work from the same information.
And now that you know more about the options you have in terms of an Enterprise CRM software, we’d suggest that you figure out which category best describes your business, and filter your search based on that.
Yes, enterprise CRMs can be an expensive solution. But eventually, it will pay for itself in improved customer service and sales.